ANTECEDENTS OF CONSUMER ENGAGEMENT IN CO-CREATION OF INNOVATION – LITERATURE REVIEW.
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| Title: | ANTECEDENTS OF CONSUMER ENGAGEMENT IN CO-CREATION OF INNOVATION – LITERATURE REVIEW. |
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| Authors: | HOFMAN-KOHLMEYER, Magdalena1 magdalena.hofman-kohlmeyer@uekat.pl |
| Source: | Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie. 2026, Issue 246, p245-260. 16p. |
| Database: | Business Source Ultimate |
| ISSN: | 16413466 |
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| DOI: | 10.29119/1641-3466.2026.246.14 |