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Emerging tensions in selling sustainable solutions: a future research agenda.

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Title: Emerging tensions in selling sustainable solutions: a future research agenda.
Authors: Fischer, Heiko1,2 (AUTHOR), Rangarajan, Deva3 (AUTHOR) d.rangarajan@ieseg.fr, Gabler, Colin B.4 (AUTHOR), Keränen, Joona5,6 (AUTHOR), Itani, Omar7 (AUTHOR), Landers, Myles8 (AUTHOR)
Source: Journal of Personal Selling & Sales Management. Jun2026, Vol. 46 Issue 2, p193-216. 24p.
Database: Business Source Ultimate
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ISSN:08853134
DOI:10.1080/08853134.2025.2608588