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Psychological safety: How seller and buyer knowledge impact educational interactions and outcomes in the pre-purchase process.

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Bibliographic Details
Title: Psychological safety: How seller and buyer knowledge impact educational interactions and outcomes in the pre-purchase process.
Authors: Lähtevänoja, Antti1 (AUTHOR) antti.lahtevanoja@helsinki.fi, Mathis, David2 (AUTHOR), Beeler, Lisa3 (AUTHOR), Holopainen, Jani4 (AUTHOR), Parvinen, Petri1,5,6 (AUTHOR)
Source: Journal of Personal Selling & Sales Management. Jun2026, Vol. 46 Issue 2, p157-172. 16p.
Database: Business Source Ultimate
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ISSN:08853134
DOI:10.1080/08853134.2025.2608590