View in EDS HTML Full Text PDF Full Text

A Playbook for Brand Collaborations: Insights from Omega and Swatch.

Saved in:
Bibliographic Details
Title: A Playbook for Brand Collaborations: Insights from Omega and Swatch.
Authors: Gvirtz, Andrés1 (AUTHOR), Eckhardt, Giana M.1 (AUTHOR)
Source: California Management Review. May2026, Vol. 68 Issue 3, p134-146. 13p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:00081256
DOI:10.1177/00081256261447309