APA (7th ed.) Citation

Gvirtz, A., & Eckhardt, G. M. (2026). A Playbook for Brand Collaborations: Insights from Omega and Swatch. California Management Review, 68(3), 134. https://doi.org/10.1177/00081256261447309

Chicago Style (17th ed.) Citation

Gvirtz, Andrés, and Giana M. Eckhardt. "A Playbook for Brand Collaborations: Insights from Omega and Swatch." California Management Review 68, no. 3 (2026): 134. https://doi.org/10.1177/00081256261447309.

MLA (9th ed.) Citation

Gvirtz, Andrés, and Giana M. Eckhardt. "A Playbook for Brand Collaborations: Insights from Omega and Swatch." California Management Review, vol. 68, no. 3, 2026, p. 134, https://doi.org/10.1177/00081256261447309.