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A Playbook for Brand Collaborations: Insights from Omega and Swatch.

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Title: A Playbook for Brand Collaborations: Insights from Omega and Swatch.
Authors: Gvirtz, Andrés1 (AUTHOR), Eckhardt, Giana M.1 (AUTHOR)
Source: California Management Review. May2026, Vol. 68 Issue 3, p134-146. 13p.
Database: Business Source Ultimate
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        Value: 10.1177/00081256261447309
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        Text: English
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        PageCount: 13
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              Text: May2026
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              Y: 2026
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