A Playbook for Brand Collaborations: Insights from Omega and Swatch.
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| Title: | A Playbook for Brand Collaborations: Insights from Omega and Swatch. |
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| Authors: | Gvirtz, Andrés1 (AUTHOR), Eckhardt, Giana M.1 (AUTHOR) |
| Source: | California Management Review. May2026, Vol. 68 Issue 3, p134-146. 13p. |
| Database: | Business Source Ultimate |
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