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Four Dimensions of Brand Storytelling: Framework for Managing and Analyzing Online Brand Stories.

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Bibliographic Details
Title: Four Dimensions of Brand Storytelling: Framework for Managing and Analyzing Online Brand Stories.
Authors: Zimand-Sheiner, Dorit1 (AUTHOR) doritzs@ariel.ac.il
Source: International Journal of Business Communication. Jul2026, Vol. 63 Issue 3, p913-933. 21p.
Database: Business Source Ultimate
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Description
ISSN:23294884
DOI:10.1177/23294884241261362