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Four Dimensions of Brand Storytelling: Framework for Managing and Analyzing Online Brand Stories.

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Title: Four Dimensions of Brand Storytelling: Framework for Managing and Analyzing Online Brand Stories.
Authors: Zimand-Sheiner, Dorit1 (AUTHOR) doritzs@ariel.ac.il
Source: International Journal of Business Communication. Jul2026, Vol. 63 Issue 3, p913-933. 21p.
Database: Business Source Ultimate
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  Data: Four Dimensions of Brand Storytelling: Framework for Managing and Analyzing Online Brand Stories.
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=193982917
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        Value: 10.1177/23294884241261362
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      – Code: eng
        Text: English
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        PageCount: 21
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      – TitleFull: Four Dimensions of Brand Storytelling: Framework for Managing and Analyzing Online Brand Stories.
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              Text: Jul2026
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              Y: 2026
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