Examining the Role of Omnichannel Strategies in Shaping Shopping Intention and Customer Experience: Evidence from Indian Apparel Retail.

Saved in:

Bibliographic Details
Title:	Examining the Role of Omnichannel Strategies in Shaping Shopping Intention and Customer Experience: Evidence from Indian Apparel Retail.
Authors:	Chatterjee, Ridhika¹, Mehrotra, Manoj², Parihar, Shubhendra Singh³
Source:	Advances in Consumer Research. May2026, Vol. 3 Issue 5, p172-188. 17p.
Database:	Business Source Ultimate

Description
ISSN:	00989258