Mapping the Research Landscape: A Bibliometric Study of Marketing Strategies and Consumer Purchase Behavior.
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| Title: | Mapping the Research Landscape: A Bibliometric Study of Marketing Strategies and Consumer Purchase Behavior. |
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| Authors: | Arora, Rahat1,2 rahat.arora20@gmail.com, Singh, Harvinder2,3 deanmanagement@ctuniversity.in |
| Source: | Advances in Consumer Research. May2026, Vol. 3 Issue 5, p467-476. 10p. |
| Database: | Business Source Ultimate |
| ISSN: | 00989258 |
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