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Mapping the Research Landscape: A Bibliometric Study of Marketing Strategies and Consumer Purchase Behavior.

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Title: Mapping the Research Landscape: A Bibliometric Study of Marketing Strategies and Consumer Purchase Behavior.
Authors: Arora, Rahat1,2 rahat.arora20@gmail.com, Singh, Harvinder2,3 deanmanagement@ctuniversity.in
Source: Advances in Consumer Research. May2026, Vol. 3 Issue 5, p467-476. 10p.
Database: Business Source Ultimate
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  Data: Mapping the Research Landscape: A Bibliometric Study of Marketing Strategies and Consumer Purchase Behavior.
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  Data: <searchLink fieldCode="JN" term="%22Advances+in+Consumer+Research%22">Advances in Consumer Research</searchLink>. May2026, Vol. 3 Issue 5, p467-476. 10p.
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              Text: May2026
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