Confronting the Fear of Privacy Infringement: How Consumers Cope with Online Behavioral Advertising Through Multidimensional Persuasion Knowledge and the Extended-Extended Parallel Process Model.
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| Title: | Confronting the Fear of Privacy Infringement: How Consumers Cope with Online Behavioral Advertising Through Multidimensional Persuasion Knowledge and the Extended-Extended Parallel Process Model. |
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| Authors: | Chung, Un Chae1 (AUTHOR) chungu@uww.edu, Ham, Chang-Dae2 (AUTHOR) |
| Source: | Journal of Current Issues & Research in Advertising (Routledge). May2026, p1-20. 20p. 3 Illustrations, 5 Charts. |
| Database: | Business Source Ultimate |
| ISSN: | 10641734 |
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| DOI: | 10.1080/10641734.2026.2670641 |
