From Attention to Action: Unraveling the Multi-Stage Impact of Virtual Streamer Features Employing a Three-Stage Approach.
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| Title: | From Attention to Action: Unraveling the Multi-Stage Impact of Virtual Streamer Features Employing a Three-Stage Approach. |
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| Authors: | Xu, Xiaoyu1,2 (AUTHOR) xuxiaoyu@xjtu.edu.cn, Sun, Huan1,2 (AUTHOR), Jia, Shuowei3 (AUTHOR) |
| Source: | Journal of Theoretical & Applied Electronic Commerce Research. May2026, Vol. 21 Issue 5, p130. 40p. |
| Database: | Business Source Ultimate |
| ISSN: | 07181876 |
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| DOI: | 10.3390/jtaer21050130 |
