From Attention to Action: Unraveling the Multi-Stage Impact of Virtual Streamer Features Employing a Three-Stage Approach.

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Title: From Attention to Action: Unraveling the Multi-Stage Impact of Virtual Streamer Features Employing a Three-Stage Approach.
Authors: Xu, Xiaoyu1,2 (AUTHOR) xuxiaoyu@xjtu.edu.cn, Sun, Huan1,2 (AUTHOR), Jia, Shuowei3 (AUTHOR)
Source: Journal of Theoretical & Applied Electronic Commerce Research. May2026, Vol. 21 Issue 5, p130. 40p.
Database: Business Source Ultimate
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  Data: From Attention to Action: Unraveling the Multi-Stage Impact of Virtual Streamer Features Employing a Three-Stage Approach.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.3390/jtaer21050130
    Languages:
      – Code: eng
        Text: English
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      Pagination:
        PageCount: 40
        StartPage: 130
    Titles:
      – TitleFull: From Attention to Action: Unraveling the Multi-Stage Impact of Virtual Streamer Features Employing a Three-Stage Approach.
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            NameFull: Xu, Xiaoyu
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            NameFull: Sun, Huan
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            NameFull: Jia, Shuowei
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            – D: 01
              M: 05
              Text: May2026
              Type: published
              Y: 2026
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              Value: 21
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              Value: 5
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            – TitleFull: Journal of Theoretical & Applied Electronic Commerce Research
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