From Field to Screen: How Live-Streaming Backgrounds and Product Processing Levels Shape Purchase Intentions for Agricultural Products.
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| Title: | From Field to Screen: How Live-Streaming Backgrounds and Product Processing Levels Shape Purchase Intentions for Agricultural Products. |
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| Authors: | Yao, Shanji1 (AUTHOR), Li, Feifan1,2 (AUTHOR), Liu, Dewen2,3 (AUTHOR) liu.dewen@njupt.edu.cn, Song, Lianlian1,3 (AUTHOR) |
| Source: | Journal of Theoretical & Applied Electronic Commerce Research. May2026, Vol. 21 Issue 5, p138. 27p. |
| Database: | Business Source Ultimate |
| ISSN: | 07181876 |
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| DOI: | 10.3390/jtaer21050138 |
