Trust-First Personalization in Fashion E-Commerce: An Association-Based Model Linking Perceived Personalization, Surveillance, Privacy-Violation, and Purchase Intention.
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| Title: | Trust-First Personalization in Fashion E-Commerce: An Association-Based Model Linking Perceived Personalization, Surveillance, Privacy-Violation, and Purchase Intention. |
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| Authors: | Magano, José1,2 (AUTHOR) jmagano@iscet.pt, Rebelo, Sara2 (AUTHOR) |
| Source: | Journal of Theoretical & Applied Electronic Commerce Research. May2026, Vol. 21 Issue 5, p139. 31p. |
| Database: | Business Source Ultimate |
| ISSN: | 07181876 |
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| DOI: | 10.3390/jtaer21050139 |
