Real vs. Virtual: How the Uncanny Valley Weakens the Persuasive Power of Celebrity AI Avatar Presenters—An Experimental Study Based on Live Streaming E-Commerce.
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| Title: | Real vs. Virtual: How the Uncanny Valley Weakens the Persuasive Power of Celebrity AI Avatar Presenters—An Experimental Study Based on Live Streaming E-Commerce. |
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| Authors: | Xiong, Li1 (AUTHOR), Wei, Dan1,2 (AUTHOR), Long, Xiaoliang1,2 (AUTHOR) lxl552025@outlook.com |
| Source: | Journal of Theoretical & Applied Electronic Commerce Research. May2026, Vol. 21 Issue 5, p141. 20p. |
| Database: | Business Source Ultimate |
| ISSN: | 07181876 |
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| DOI: | 10.3390/jtaer21050141 |
