APA (7th ed.) Citation

Xiong, L., Wei, D., & Long, X. (2026). Real vs. Virtual: How the Uncanny Valley Weakens the Persuasive Power of Celebrity AI Avatar Presenters—An Experimental Study Based on Live Streaming E-Commerce. Journal of Theoretical & Applied Electronic Commerce Research, 21(5), 141. https://doi.org/10.3390/jtaer21050141

Chicago Style (17th ed.) Citation

Xiong, Li, Dan Wei, and Xiaoliang Long. "Real Vs. Virtual: How the Uncanny Valley Weakens the Persuasive Power of Celebrity AI Avatar Presenters—An Experimental Study Based on Live Streaming E-Commerce." Journal of Theoretical & Applied Electronic Commerce Research 21, no. 5 (2026): 141. https://doi.org/10.3390/jtaer21050141.

MLA (9th ed.) Citation

Xiong, Li, et al. "Real Vs. Virtual: How the Uncanny Valley Weakens the Persuasive Power of Celebrity AI Avatar Presenters—An Experimental Study Based on Live Streaming E-Commerce." Journal of Theoretical & Applied Electronic Commerce Research, vol. 21, no. 5, 2026, p. 141, https://doi.org/10.3390/jtaer21050141.