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Real vs. Virtual: How the Uncanny Valley Weakens the Persuasive Power of Celebrity AI Avatar Presenters—An Experimental Study Based on Live Streaming E-Commerce.

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Title: Real vs. Virtual: How the Uncanny Valley Weakens the Persuasive Power of Celebrity AI Avatar Presenters—An Experimental Study Based on Live Streaming E-Commerce.
Authors: Xiong, Li1 (AUTHOR), Wei, Dan1,2 (AUTHOR), Long, Xiaoliang1,2 (AUTHOR) lxl552025@outlook.com
Source: Journal of Theoretical & Applied Electronic Commerce Research. May2026, Vol. 21 Issue 5, p141. 20p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Real vs. Virtual: How the Uncanny Valley Weakens the Persuasive Power of Celebrity AI Avatar Presenters—An Experimental Study Based on Live Streaming E-Commerce.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.3390/jtaer21050141
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      – Code: eng
        Text: English
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        PageCount: 20
        StartPage: 141
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      – TitleFull: Real vs. Virtual: How the Uncanny Valley Weakens the Persuasive Power of Celebrity AI Avatar Presenters—An Experimental Study Based on Live Streaming E-Commerce.
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            NameFull: Xiong, Li
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            NameFull: Wei, Dan
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              Text: May2026
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              Y: 2026
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              Value: 21
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