Dual Customer Responses to AI Chatbots in Online Shopping: An Integrated AIDUA–SOR Framework.

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Bibliographic Details
Title: Dual Customer Responses to AI Chatbots in Online Shopping: An Integrated AIDUA–SOR Framework.
Authors: Jattamart, Aungkana1 (AUTHOR), Nusawat, Paingruthai1 (AUTHOR), Kwangsawad, Achaporn1 (AUTHOR) achaporn.kwa@rmutr.ac.th
Source: Journal of Theoretical & Applied Electronic Commerce Research. May2026, Vol. 21 Issue 5, p146. 25p.
Database: Business Source Ultimate
Description
ISSN:07181876
DOI:10.3390/jtaer21050146