Dual Customer Responses to AI Chatbots in Online Shopping: An Integrated AIDUA–SOR Framework.
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| Title: | Dual Customer Responses to AI Chatbots in Online Shopping: An Integrated AIDUA–SOR Framework. |
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| Authors: | Jattamart, Aungkana1 (AUTHOR), Nusawat, Paingruthai1 (AUTHOR), Kwangsawad, Achaporn1 (AUTHOR) achaporn.kwa@rmutr.ac.th |
| Source: | Journal of Theoretical & Applied Electronic Commerce Research. May2026, Vol. 21 Issue 5, p146. 25p. |
| Database: | Business Source Ultimate |
| ISSN: | 07181876 |
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| DOI: | 10.3390/jtaer21050146 |