Research on Live-Streaming E-Commerce Regulatory Strategies Considering Dual Herd Mentality.

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Bibliographic Details
Title: Research on Live-Streaming E-Commerce Regulatory Strategies Considering Dual Herd Mentality.
Authors: Gao, Shang1 (AUTHOR) gaos0513@xtu.edu.cn, Kuang, Junjie1 (AUTHOR), Lei, Licai1 (AUTHOR), Liu, Hai1 (AUTHOR)
Source: Journal of Theoretical & Applied Electronic Commerce Research. May2026, Vol. 21 Issue 5, p149. 25p.
Database: Business Source Ultimate
Description
ISSN:07181876
DOI:10.3390/jtaer21050149