Research on Live-Streaming E-Commerce Regulatory Strategies Considering Dual Herd Mentality.
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| Title: | Research on Live-Streaming E-Commerce Regulatory Strategies Considering Dual Herd Mentality. |
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| Authors: | Gao, Shang1 (AUTHOR) gaos0513@xtu.edu.cn, Kuang, Junjie1 (AUTHOR), Lei, Licai1 (AUTHOR), Liu, Hai1 (AUTHOR) |
| Source: | Journal of Theoretical & Applied Electronic Commerce Research. May2026, Vol. 21 Issue 5, p149. 25p. |
| Database: | Business Source Ultimate |
| ISSN: | 07181876 |
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| DOI: | 10.3390/jtaer21050149 |