Research on Live-Streaming E-Commerce Regulatory Strategies Considering Dual Herd Mentality.

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Title: Research on Live-Streaming E-Commerce Regulatory Strategies Considering Dual Herd Mentality.
Authors: Gao, Shang1 (AUTHOR) gaos0513@xtu.edu.cn, Kuang, Junjie1 (AUTHOR), Lei, Licai1 (AUTHOR), Liu, Hai1 (AUTHOR)
Source: Journal of Theoretical & Applied Electronic Commerce Research. May2026, Vol. 21 Issue 5, p149. 25p.
Database: Business Source Ultimate
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DbLabel: Business Source Ultimate
An: 194116501
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PubType: Academic Journal
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  Data: Research on Live-Streaming E-Commerce Regulatory Strategies Considering Dual Herd Mentality.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Theoretical+%26+Applied+Electronic+Commerce+Research%22">Journal of Theoretical & Applied Electronic Commerce Research</searchLink>. May2026, Vol. 21 Issue 5, p149. 25p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=194116501
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.3390/jtaer21050149
    Languages:
      – Code: eng
        Text: English
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      Pagination:
        PageCount: 25
        StartPage: 149
    Titles:
      – TitleFull: Research on Live-Streaming E-Commerce Regulatory Strategies Considering Dual Herd Mentality.
        Type: main
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          Name:
            NameFull: Gao, Shang
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            NameFull: Kuang, Junjie
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            NameFull: Lei, Licai
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            NameFull: Liu, Hai
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            – D: 01
              M: 05
              Text: May2026
              Type: published
              Y: 2026
          Identifiers:
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              Value: 07181876
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              Value: 21
            – Type: issue
              Value: 5
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            – TitleFull: Journal of Theoretical & Applied Electronic Commerce Research
              Type: main
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