Bibliographic Details
| Title: |
Marco teórico sobre la creatividad humana como habilidad en el marketing empresarial en la era de inteligencia artificial. |
| Alternate Title: |
Theoretical framework on human creativity as a skill in business marketing in the era of artificial intelligence. |
| Authors: |
Kraul-Flores, Keila1 keila.kraulfl@uanl.edu.mx, Cynthia Sáenz-López, Karla Annett karla.saenzlp@uanl.edu.mx |
| Source: |
VinculaTégica Efan. Mar/Apr2026, Vol. 12 Issue 2, p246-261. 16p. |
| Database: |
Business Source Ultimate |
