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Marco teórico sobre la creatividad humana como habilidad en el marketing empresarial en la era de inteligencia artificial.

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Title: Marco teórico sobre la creatividad humana como habilidad en el marketing empresarial en la era de inteligencia artificial.
Alternate Title: Theoretical framework on human creativity as a skill in business marketing in the era of artificial intelligence.
Authors: Kraul-Flores, Keila1 keila.kraulfl@uanl.edu.mx, Cynthia Sáenz-López, Karla Annett karla.saenzlp@uanl.edu.mx
Source: VinculaTégica Efan. Mar/Apr2026, Vol. 12 Issue 2, p246-261. 16p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22VinculaTégica+Efan%22">VinculaTégica Efan</searchLink>. Mar/Apr2026, Vol. 12 Issue 2, p246-261. 16p.
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      – Type: doi
        Value: 10.29105/vtga12.2-1297
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      – Code: spa
        Text: Spanish
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        PageCount: 16
        StartPage: 246
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      – TitleFull: Marco teórico sobre la creatividad humana como habilidad en el marketing empresarial en la era de inteligencia artificial.
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            NameFull: Cynthia Sáenz-López, Karla Annett
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              Text: Mar/Apr2026
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              Y: 2026
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              Value: 12
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