Bid Shading in First-Price Auction: Nonstationary Bayesian Multiarmed Bandit Methods for Real-Time Bidding.
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| Title: | Bid Shading in First-Price Auction: Nonstationary Bayesian Multiarmed Bandit Methods for Real-Time Bidding. |
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| Authors: | Guo, Mengzhuo1 (AUTHOR) mengzhguo@scu.edu.cn, Zhang, Wuqi2 (AUTHOR) mfishzhang@tencent.com, Shen, Yiwen3 (AUTHOR) yiwenshen@ust.hk, Zhang, Qingpeng4 (AUTHOR) qpzhang@hku.hk |
| Source: | Information Systems Research (INFORMS). Jun2026, p1. 22p. |
| Database: | Business Source Ultimate |
| ISSN: | 10477047 |
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| DOI: | 10.1287/isre.2025.1837 |
