Green marketing practice and green purchase intention: a bibliometric analysis and systematic literature review.
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| Title: | Green marketing practice and green purchase intention: a bibliometric analysis and systematic literature review. |
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| Authors: | Eyasu, Alene1,2 (AUTHOR) eyasualene@gmail.com, Negash, Mulugeta3 (AUTHOR) mulugetanw@gmail.com, Tilahun, Girma2 (AUTHOR) girmaaski2010@gmail.com |
| Source: | Future Business Journal. 5/30/2026, Vol. 12 Issue 1, p1-17. 17p. |
| Database: | Business Source Ultimate |
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| ISSN: | 23147202 |
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| DOI: | 10.1186/s43093-026-00872-z |