UNDERSTANDING STUDENT ADOPTION OF GENERATIVE AI CHATBOTS IN HIGHER EDUCATION: AN INTEGRATED TAM–TRI APPROACH.
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| Title: | UNDERSTANDING STUDENT ADOPTION OF GENERATIVE AI CHATBOTS IN HIGHER EDUCATION: AN INTEGRATED TAM–TRI APPROACH. |
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| Authors: | Nassanbekova, Samalgul1 (AUTHOR), Yeshenkulova, Gaukhar1 (AUTHOR), Nurguzhina, Assel2 (AUTHOR), Ibrahim, Mohamed2 (AUTHOR), Ibadildin, Nurkhat1 (AUTHOR) |
| Source: | Economics: Innovative & Economic Research Journal / Casopis za Ekonomsku Teoriju i Analizu. Jun2026, Vol. 14 Issue 2, p1-15. 15p. |
| Database: | Business Source Ultimate |
| ISSN: | 23035005 |
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| DOI: | 10.2478/eoik-2026-0037 |
