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HOLISTIC NEUROMARKETING AS A CONCEPTUAL FRAMEWORK FOR STAKEHOLDER BEHAVIOUR AND COMMUNICATION IN ENVIRONMENTAL AND RESOURCE-BASED PROJECTS.

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Title: HOLISTIC NEUROMARKETING AS A CONCEPTUAL FRAMEWORK FOR STAKEHOLDER BEHAVIOUR AND COMMUNICATION IN ENVIRONMENTAL AND RESOURCE-BASED PROJECTS.
Authors: Drábik, Peter1 peter.drabik@euba.sk, Hanuláková, Eva1 eva.hanulakova@euba.sk, Daňo, Ferdinand1 ferdinand.dano@euba.sk, Dúbravská, Kristína1 kristina.dubravska@euba.sk, Mudarri, Tawfik2 tawfik.mudarri@tuke.sk
Source: Journal of Entrepreneurship & Sustainability Issues. Jun2026, Vol. 13 Issue 4, p419-429. 11p.
Database: Business Source Ultimate
Description
ISSN:23450282
DOI:10.9770/e2627663559