Prioritizing Entrepreneurial Marketing Measurement Items Based on Cognitive Salience: Indian SME Owners’ Perspective.

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Bibliographic Details
Title:	Prioritizing Entrepreneurial Marketing Measurement Items Based on Cognitive Salience: Indian SME Owners’ Perspective.
Authors:	Sahu, Chinmaya Kumar¹ (AUTHOR) chinmayasahu90@gmail.com, Panda, Rajeev Kumar² (AUTHOR)
Source:	Review of Marketing Science. Jun2026, p1. 39p.
Database:	Business Source Ultimate

Description
ISSN:	21945985
DOI:	10.1515/roms-2025-0081