View in EDS PDF Full Text

Prioritizing Entrepreneurial Marketing Measurement Items Based on Cognitive Salience: Indian SME Owners’ Perspective.

Saved in:
Bibliographic Details
Title: Prioritizing Entrepreneurial Marketing Measurement Items Based on Cognitive Salience: Indian SME Owners’ Perspective.
Authors: Sahu, Chinmaya Kumar1 (AUTHOR) chinmayasahu90@gmail.com, Panda, Rajeev Kumar2 (AUTHOR)
Source: Review of Marketing Science. Jun2026, p1. 39p.
Database: Business Source Ultimate
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 194198252
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Prioritizing Entrepreneurial Marketing Measurement Items Based on Cognitive Salience: Indian SME Owners’ Perspective.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Sahu%2C+Chinmaya+Kumar%22">Sahu, Chinmaya Kumar</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> chinmayasahu90@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Panda%2C+Rajeev+Kumar%22">Panda, Rajeev Kumar</searchLink><relatesTo>2</relatesTo> (AUTHOR)
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Review+of+Marketing+Science%22">Review of Marketing Science</searchLink>. Jun2026, p1. 39p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=194198252
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1515/roms-2025-0081
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 39
        StartPage: 1
    Titles:
      – TitleFull: Prioritizing Entrepreneurial Marketing Measurement Items Based on Cognitive Salience: Indian SME Owners’ Perspective.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Sahu, Chinmaya Kumar
      – PersonEntity:
          Name:
            NameFull: Panda, Rajeev Kumar
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 03
              M: 06
              Text: Jun2026
              Type: published
              Y: 2026
          Identifiers:
            – Type: issn-print
              Value: 21945985
          Titles:
            – TitleFull: Review of Marketing Science
              Type: main
ResultId 1