APA (7th ed.) Citation

Kumar, R., Talaei, N. M., Kumar, A., Coussement, K., & Oztekin, A. (2026). Leveraging online reviews to decode quality‐induced customer dissatisfaction: From perception to product discouragement. Decision Sciences, 57(3), 235. https://doi.org/10.1111/deci.70019

Chicago Style (17th ed.) Citation

Kumar, Rahul, Nolan M. Talaei, Ajay Kumar, Kristof Coussement, and Asil Oztekin. "Leveraging Online Reviews to Decode Quality‐induced Customer Dissatisfaction: From Perception to Product Discouragement." Decision Sciences 57, no. 3 (2026): 235. https://doi.org/10.1111/deci.70019.

MLA (9th ed.) Citation

Kumar, Rahul, et al. "Leveraging Online Reviews to Decode Quality‐induced Customer Dissatisfaction: From Perception to Product Discouragement." Decision Sciences, vol. 57, no. 3, 2026, p. 235, https://doi.org/10.1111/deci.70019.