Navigating public procurement: strategic sales and pricing approaches in business-to-government markets.
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| Title: | Navigating public procurement: strategic sales and pricing approaches in business-to-government markets. |
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| Authors: | Holz, Florian1 (AUTHOR), Lanzrath, Aline Isabelle1 (AUTHOR), Homburg, Christian1,2 (AUTHOR) christian.homburg@uni-mannheim.de |
| Source: | Journal of Personal Selling & Sales Management. Feb2026, p1-19. 19p. 2 Illustrations. |
| Database: | Business Source Ultimate |
| ISSN: | 08853134 |
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| DOI: | 10.1080/08853134.2026.2632074 |
