From Graduation to Retirement: How Life-Role Transition Cue Advertising Shape Consumer Preferences for Self-Improvement Products.
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| Title: | From Graduation to Retirement: How Life-Role Transition Cue Advertising Shape Consumer Preferences for Self-Improvement Products. |
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| Authors: | Meng, Lu1 (AUTHOR) jjzxml123@163.com, Yao, Yingzhu2 (AUTHOR) eureka_17yzy@163.com, Wang, Xiaoqin3 (AUTHOR) wangxiaoqin0329@163.com, Wang, Yijie4 (AUTHOR) Yijie-Jessie.Wang@wbs.ac.uk |
| Source: | Journal of Advertising Research (Taylor & Francis). Jun2026, Vol. 66 Issue 2, p303-320. 18p. |
| Database: | Business Source Ultimate |
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| ISSN: | 00218499 |
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| DOI: | 10.1080/00218499.2025.2532941 |
