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From Graduation to Retirement: How Life-Role Transition Cue Advertising Shape Consumer Preferences for Self-Improvement Products.

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Title: From Graduation to Retirement: How Life-Role Transition Cue Advertising Shape Consumer Preferences for Self-Improvement Products.
Authors: Meng, Lu1 (AUTHOR) jjzxml123@163.com, Yao, Yingzhu2 (AUTHOR) eureka_17yzy@163.com, Wang, Xiaoqin3 (AUTHOR) wangxiaoqin0329@163.com, Wang, Yijie4 (AUTHOR) Yijie-Jessie.Wang@wbs.ac.uk
Source: Journal of Advertising Research (Taylor & Francis). Jun2026, Vol. 66 Issue 2, p303-320. 18p.
Database: Business Source Ultimate
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An: 194258852
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PubType: Academic Journal
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=194258852
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      – Type: doi
        Value: 10.1080/00218499.2025.2532941
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      – Code: eng
        Text: English
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        PageCount: 18
        StartPage: 303
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      – TitleFull: From Graduation to Retirement: How Life-Role Transition Cue Advertising Shape Consumer Preferences for Self-Improvement Products.
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            NameFull: Meng, Lu
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            NameFull: Yao, Yingzhu
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              Text: Jun2026
              Type: published
              Y: 2026
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