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“What Is Packed in the Package?”: Representation, Sign Value, and Construction of Sustainability in Marketing.

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Bibliographic Details
Title: “What Is Packed in the Package?”: Representation, Sign Value, and Construction of Sustainability in Marketing.
Authors: Burucuoglu, Murat1 (AUTHOR) murat.burucuoglu@omu.edu.tr
Source: Journal of Macromarketing. Jun2026, p1.
Database: Business Source Ultimate
Description
ISSN:02761467
DOI:10.1177/02761467261456665