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“What Is Packed in the Package?”: Representation, Sign Value, and Construction of Sustainability in Marketing.

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Title: “What Is Packed in the Package?”: Representation, Sign Value, and Construction of Sustainability in Marketing.
Authors: Burucuoglu, Murat1 (AUTHOR) murat.burucuoglu@omu.edu.tr
Source: Journal of Macromarketing. Jun2026, p1.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: “What Is Packed in the Package?”: Representation, Sign Value, and Construction of Sustainability in Marketing.
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        Value: 10.1177/02761467261456665
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      – Code: eng
        Text: English
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      – TitleFull: “What Is Packed in the Package?”: Representation, Sign Value, and Construction of Sustainability in Marketing.
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            – D: 04
              M: 06
              Text: Jun2026
              Type: published
              Y: 2026
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