Bibliographic Details
| Title: |
Meningkatkan Minat Membeli Produk Nasha Beauty melalui Hadiah Virtual dan Diskon Harga: Peran Mediasi Pembelian Impulsif pada Live Streaming Tiktok. |
| Alternate Title: |
Enhancing Interest in Buying Nasha Beauty Products through Virtual Gift and Price Discount: The Mediation Role of Impulse Buying on Tiktok Live Streaming. |
| Authors: |
Intansari, Badiiah1 bdhintansari99@gmail.com, Syahputra, Erwin1 |
| Source: |
Jurnal Samudra Ekonomi dan Bisnis. mei2026, Vol. 17 Issue 2, p450-464. 15p. |
| Database: |
Business Source Ultimate |
