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Meningkatkan Minat Membeli Produk Nasha Beauty melalui Hadiah Virtual dan Diskon Harga: Peran Mediasi Pembelian Impulsif pada Live Streaming Tiktok.

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Title: Meningkatkan Minat Membeli Produk Nasha Beauty melalui Hadiah Virtual dan Diskon Harga: Peran Mediasi Pembelian Impulsif pada Live Streaming Tiktok.
Alternate Title: Enhancing Interest in Buying Nasha Beauty Products through Virtual Gift and Price Discount: The Mediation Role of Impulse Buying on Tiktok Live Streaming.
Authors: Intansari, Badiiah1 bdhintansari99@gmail.com, Syahputra, Erwin1
Source: Jurnal Samudra Ekonomi dan Bisnis. mei2026, Vol. 17 Issue 2, p450-464. 15p.
Database: Business Source Ultimate
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  Data: Enhancing Interest in Buying Nasha Beauty Products through Virtual Gift and Price Discount: The Mediation Role of Impulse Buying on Tiktok Live Streaming.
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      – Type: doi
        Value: 10.33059/jseb.v17i2.12502
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      – Code: ind
        Text: Indonesian
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        PageCount: 15
        StartPage: 450
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      – TitleFull: Meningkatkan Minat Membeli Produk Nasha Beauty melalui Hadiah Virtual dan Diskon Harga: Peran Mediasi Pembelian Impulsif pada Live Streaming Tiktok.
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            NameFull: Syahputra, Erwin
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              M: 05
              Text: mei2026
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              Y: 2026
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              Value: 17
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