Innovation as nation brand positioning: a comparative analysis of patents and publications.
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| Title: | Innovation as nation brand positioning: a comparative analysis of patents and publications. |
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| Authors: | Taecharungroj, Viriya1 (AUTHOR) viriya.tae@mahidol.ac.th |
| Source: | Place Branding & Public Diplomacy. Jun2026, p1-19. 19p. |
| Database: | Business Source Ultimate |
| ISSN: | 17518040 |
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| DOI: | 10.1057/s41254-026-00451-7 |