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Pricing and Design of Pay-to-Win Add-Ons.

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Bibliographic Details
Title: Pricing and Design of Pay-to-Win Add-Ons.
Authors: Harutyunyan, Mushegh1 (AUTHOR) m.harutyunyan@imperial.ac.uk, Koca, Esma1 (AUTHOR) e.koca@imperial.ac.uk
Source: Management Science (INFORMS). Jun2026, Vol. 72 Issue 6, p5131-5149. 19p.
Database: Business Source Ultimate
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ISSN:00251909
DOI:10.1287/mnsc.2024.04610