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Pricing and Design of Pay-to-Win Add-Ons.

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Title: Pricing and Design of Pay-to-Win Add-Ons.
Authors: Harutyunyan, Mushegh1 (AUTHOR) m.harutyunyan@imperial.ac.uk, Koca, Esma1 (AUTHOR) e.koca@imperial.ac.uk
Source: Management Science (INFORMS). Jun2026, Vol. 72 Issue 6, p5131-5149. 19p.
Database: Business Source Ultimate
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=194300963
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      – Type: doi
        Value: 10.1287/mnsc.2024.04610
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      – Code: eng
        Text: English
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        PageCount: 19
        StartPage: 5131
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      – TitleFull: Pricing and Design of Pay-to-Win Add-Ons.
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            NameFull: Harutyunyan, Mushegh
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              M: 06
              Text: Jun2026
              Type: published
              Y: 2026
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