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Leveraging PESTEL: A Roadmap for Joint Action to Embed a Marketplace Inclusion Lens in Market Environment Analysis.

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Bibliographic Details
Title: Leveraging PESTEL: A Roadmap for Joint Action to Embed a Marketplace Inclusion Lens in Market Environment Analysis.
Authors: Kipnis, Eva (AUTHOR) e.kipnis@bradford.ac.uk, Mari, Carlo (AUTHOR), He, Junan (AUTHOR), Yoruk, Irem (AUTHOR), Pysarenko, Nataliia (AUTHOR)
Source: Journal of Public Policy & Marketing. Jul2026, Vol. 45 Issue 3, p283-287. 5p.
Database: Business Source Ultimate
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ISSN:07439156
DOI:10.1177/07439156261439051