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Determinants of switching intention towards metaverse shopping: a PPM approach.

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Title: Determinants of switching intention towards metaverse shopping: a PPM approach.
Authors: Pragha, P.1 (AUTHOR) praghap09@gmail.com, Dhalmahapatra, Krantiraditya2 (AUTHOR), Natarajan, Thamaraiselvan1 (AUTHOR)
Source: Journal of Marketing Theory & Practice. Summer2026, Vol. 34 Issue 3, p403-420. 18p.
Database: Business Source Ultimate
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ISSN:10696679
DOI:10.1080/10696679.2025.2449903