Can the creativity of a crowdsourcing platform foster idea generation? The mediating role of curiosity.
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| Title: | Can the creativity of a crowdsourcing platform foster idea generation? The mediating role of curiosity. |
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| Authors: | Jeong, Yoon-Young1 (AUTHOR), Youn, Nara2 (AUTHOR), Im, Subin3 (AUTHOR) subin-im@utc.edu, Staub, Alexander4 (AUTHOR), Stanko, Michael A.5 (AUTHOR) |
| Source: | Journal of Marketing Theory & Practice. Summer2026, Vol. 34 Issue 3, p421-438. 18p. |
| Database: | Business Source Ultimate |
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