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Do gritty salespersons mitigate relationship damage in unethical sales subcultures?

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Bibliographic Details
Title: Do gritty salespersons mitigate relationship damage in unethical sales subcultures?
Authors: Merkle, Adam C.1 (AUTHOR) amerkle@ut.edu, Zmich, Louis J.1 (AUTHOR), Leggett, Britton R.2 (AUTHOR), Hair, Joe F.3 (AUTHOR)
Source: Journal of Marketing Theory & Practice. Summer2026, Vol. 34 Issue 3, p461-478. 18p.
Database: Business Source Ultimate
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ISSN:10696679
DOI:10.1080/10696679.2025.2452843