Simple is Eco-Friendly but Complex is Effective: Inferences from Visual Complexity in Package Design.
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| Title: | Simple is Eco-Friendly but Complex is Effective: Inferences from Visual Complexity in Package Design. |
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| Authors: | Ryu, Soo Yon1 (AUTHOR) sryu@wlu.edu, Affonso, Felipe M.2 (AUTHOR), Sela, Aner3 (AUTHOR) |
| Source: | Journal of Advertising. Jun/Jul2026, Vol. 55 Issue 3, p382-400. 19p. |
| Database: | Business Source Ultimate |
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| ISSN: | 00913367 |
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| DOI: | 10.1080/00913367.2025.2593659 |
