How Downward Financial Comparison Motivates Self‐Improvement Gifting.
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| Title: | How Downward Financial Comparison Motivates Self‐Improvement Gifting. |
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| Authors: | Hampson, Daniel Peter1 (AUTHOR), Gong, Shiyang2 (AUTHOR) gongshiyang@bnu.edu.cn, Li, Qian3 (AUTHOR), Wang, Wangshuai1 (AUTHOR), Lu, Yang1 (AUTHOR) |
| Source: | Psychology & Marketing. Jul2026, Vol. 43 Issue 7, p1605-1620. 16p. |
| Database: | Business Source Ultimate |
| ISSN: | 07426046 |
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| DOI: | 10.1002/mar.70131 |
