INCORPORATING LITERARY FICTION IN TEACHING "BRAND MANAGEMENT" COURSE-FOCUS ON CONSUMER VALUES.
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| Title: | INCORPORATING LITERARY FICTION IN TEACHING "BRAND MANAGEMENT" COURSE-FOCUS ON CONSUMER VALUES. |
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| Alternate Title: | #1059;КЉУЧИВАЊЕ КЊИЖЕВНЕ ФИКЦИЈЕ У НАСТАВУ КУРСА „УПРАВЉАЊЕ БРЕНДОМ“ - ФОКУС НА ВРЕДНОСТИ ПОТРОШАЧА. |
| Authors: | Ochkovskaya, Marina S.1 marinn81@mail.ru, Butenina, Evgenia M.2, Nikitin, Stanislav A.1 |
| Source: | Serbian Journal of Management. 2026, Vol. 21 Issue 1, p193-204. 12p. |
| Database: | Business Source Ultimate |
| ISSN: | 14524864 |
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| DOI: | 10.5937/sjm21-57647 |
