APA (7th ed.) Citation

Ochkovskaya, M. S., Butenina, E. M., & Nikitin, S. A. (2026). INCORPORATING LITERARY FICTION IN TEACHING "BRAND MANAGEMENT" COURSE-FOCUS ON CONSUMER VALUES. Serbian Journal of Management, 21(1), 193. https://doi.org/10.5937/sjm21-57647

Chicago Style (17th ed.) Citation

Ochkovskaya, Marina S., Evgenia M. Butenina, and Stanislav A. Nikitin. "INCORPORATING LITERARY FICTION IN TEACHING "BRAND MANAGEMENT" COURSE-FOCUS ON CONSUMER VALUES." Serbian Journal of Management 21, no. 1 (2026): 193. https://doi.org/10.5937/sjm21-57647.

MLA (9th ed.) Citation

Ochkovskaya, Marina S., et al. "INCORPORATING LITERARY FICTION IN TEACHING "BRAND MANAGEMENT" COURSE-FOCUS ON CONSUMER VALUES." Serbian Journal of Management, vol. 21, no. 1, 2026, p. 193, https://doi.org/10.5937/sjm21-57647.